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How to start from scratch a Short Term-Rental, this is how to do it in 2026
STR growth in 2026 starts with your guest, not your property. Learn how to focus your business, boost reviews, and scale with clarity and intent.

Jhonatan Gomez
2 days ago2 min read


The 3 Fundamentals of Running a Winning STR Business in 2026
In 2026, winning in short-term rentals comes down to 3 things: great properties, standout listings, and 5-star experiences. Here’s how to master each.

Jhonatan Gomez
Jan 282 min read


The 80/20 rule in the STR industry
STR operators: Skip perfection. Use the 80/20 rule to launch faster, save resources, and get results by focusing on high-impact tech and processes.

Jhonatan Gomez
Jan 212 min read


The Direct Booking Trap in 2026
In 2026, a direct booking site isn't enough. Learn how STR operators can drive traffic, boost conversion, and turn websites into real revenue channels.

Jhonatan Gomez
Jan 142 min read


Choose Your Guest Before Your Property
STR success starts with your guest, not your property. Learn how to choose the right audience, build for them, and scale your rental business with clarity.

Jhonatan Gomez
Dec 17, 20253 min read


The Direct Booking Trap: Why Your Tech Isn’t the Problem
Your STR booking engine isn't the problem, lack of traffic and conversion is. Learn how to drive direct bookings with smart acquisition and funnel strategy.

Jhonatan Gomez
Dec 10, 20252 min read


Why STR Operators Need Infrastructure Before Insights
STR insights don’t start with dashboards, they start with data infrastructure. Learn how to build reporting logic that scales across clients, units, and platforms.

Jhonatan Gomez
Nov 26, 20253 min read


If Your STR Occupancy Is at 100%, You’re Probably Doing It Wrong
100% occupancy in STRs often means underpricing. Learn why 85–90% is the sweet spot and how to boost revenue by focusing on RevPAR, not just nights filled.

Jhonatan Gomez
Nov 19, 20252 min read


The Smart Way to Automate Guest Communication in Short-Term Rentals
Automating guest communication is essential for STR scaling. Learn how to build a smart, AI-driven system using your PMS, inbox, and custom workflows.

Jhonatan Gomez
Nov 12, 20252 min read


Summer Survival Playbook for STR Operators
Summer can overwhelm STR operators. Use this playbook to manage bookings, turnovers, and guest issues without burning out or dropping standards.

Jhonatan Gomez
Oct 29, 20252 min read


The Biggest Blocker to Automation Isn’t AI, It’s Bad APIs
STR automation is broken by bad APIs. AI browsers are the fix. Learn how tools like DIA and Comet could replace manual workflows, no integration required.

Jhonatan Gomez
Oct 22, 20253 min read


The Extra Mile You Should Absolutely Automate If You Want to Scale Smart
Learn how to automate thoughtful guest touches like check-ins and local tips. Scale your STR business without sacrificing the personal experience.

Jhonatan Gomez
Oct 8, 20252 min read


How Smart STR Operators Tailor the Guest Experience Without Extra Headcount
Not all STR guests are the same. Learn how to personalize at scale using smart automations, guest intent tagging, and your PMS, no extra staff required.

Jhonatan Gomez
Oct 1, 20252 min read


Why You Should Use AI Inside Your PMS
Discover why AI works best inside your PMS. Skip the hassle of custom tools and third-party apps by using built-in automation powered by your own data.

Jhonatan Gomez
Sep 24, 20253 min read


How Dynamic Pricing Can Transform Your Short-Term Rental Business
Boost short-term rental revenue with dynamic pricing. Learn how to automate rate adjustments, increase occupancy, and stay competitive year-round.

Jhonatan Gomez
Sep 17, 20253 min read


Why a Host Dashboard in Your PMS Matters
Learn how proactive property managers use host dashboards in their PMS to boost efficiency, prevent issues, and improve client satisfaction.

Jhonatan Gomez
Sep 10, 20253 min read


Why Your STR Pricing Is Still Leaving Money on the Table
Dynamic pricing tools help, so do STR operators who add property-level intelligence. Learn how to unlock higher revenue, avoid value traps, and price your listings strategically.

Jhonatan Gomez
Aug 27, 20252 min read


Win the “Minimal Interaction” Guest: How to Automate Your STR for Independence
The rise of the “Minimal Interaction” traveler is changing short-term rentals. Learn how to use automation, smart tools, and self-serve systems to win over independent, tech-savvy guests and boost reviews.

Jhonatan Gomez
Aug 20, 20253 min read


How Tech + Standardization Unlocks Growth
Discover how the right tech stack combined with standardized processes can help you scale your short-term rental business without extra effort. Learn the tools, systems, and strategies top operators use to grow lean.

Jhonatan Gomez
Aug 13, 20253 min read


Sell Your STR Business Later? Build It to Sell Now
Want to sell your short-term rental business in the future? Start building it like a sellable asset today. Discover the systems, teams, and strategies that increase your STR’s value and your freedom.

Jhonatan Gomez
Aug 6, 20253 min read
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