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You're Automating the Wrong Things (And It's Making Your Operation Worse)
The Short Term Rental industry is obsessed with automation. But automating the wrong things doesn't create efficiency, it creates complexity that's harder to undo than the manual process it replaced.

Jhonatan Gomez
Apr 293 min read


The Minimum Viable Tech Stack for Short Term Rental Operators at Every Stage
There's no universal tech stack for STR operators. The right setup depends on where you are and where you're going. Here's exactly what you need at each stage.

Jhonatan Gomez
Apr 153 min read


The 3 Tasks Eating Your Time as an Short Term Rental Operator (And the Tools That Fix Them)
Guest messages, cleaning schedules, and pricing updates are the three biggest time drains in STR operations. Here's exactly how to automate each one.

Jhonatan Gomez
Apr 83 min read


The Real Reason Short Term Rental Operators Don't Adopt Tech
Most STR operators know they need better systems. They just keep waiting. Here's how to diagnose where you are and what it's already costing you.

Jhonatan Gomez
Apr 13 min read


You Scaled to 30 Properties. So Why Does It Feel Like a Trap?
Growing from 5 to 30 STR properties should feel like progress. For most operators, it feels like a second full-time job. Here's how to diagnose the problem and fix it.

Jhonatan Gomez
Mar 253 min read


The Growth Channel Every STR Operator Is Ignoring
STR operators obsess over OTAs, dynamic pricing, and channel managers and almost none of them build an email list. That's a margin problem hiding in plain sight.

Jhonatan Gomez
Mar 183 min read


AI Code Generators in STR: A Powerful Tool, Not a Complete Solution
AI code generators can help STR operators move faster — but using them wrong is expensive. Here's how to use them strategically without breaking production.

Jhonatan Gomez
Mar 113 min read


The In-House Operations Trap: Why Building Your Own Team Might Be Killing Your Growth
Hiring your own cleaners and maintenance staff feels like control. In STR, it's often the thing quietly killing your margins and your ability to scale.

Jhonatan Gomez
Mar 43 min read


Scaling Smart in STR: Stop Guessing and Start Modeling Growth in 2026
Stop guessing and start modeling your STR growth in 2026. Learn simple formulas to decide when to hire, when to scale, and how profitability changes from 20 to 100 units.

Jhonatan Gomez
Feb 253 min read


Scaling Smart in STR: Growth Without Growing Pains
Learn how to scale your STR business in 2026 without growing pains. Build systems for acquisition, advertising, and guest excellence to grow lean and profitable.

Jhonatan Gomez
Feb 183 min read


The 3 Fundamentals of Running a Winning STR Business in 2026
In 2026, STR success depends on 3 timeless fundamentals: great properties, standout listings, and unforgettable guest experiences. Here's how to master them.

Jhonatan Gomez
Feb 113 min read


How to start from scratch a Short Term-Rental, this is how to do it in 2026
STR growth in 2026 starts with your guest, not your property. Learn how to focus your business, boost reviews, and scale with clarity and intent.

Jhonatan Gomez
Feb 42 min read


The 3 Fundamentals of Running a Winning STR Business in 2026
In 2026, winning in short-term rentals comes down to 3 things: great properties, standout listings, and 5-star experiences. Here’s how to master each.

Jhonatan Gomez
Jan 282 min read


The 80/20 rule in the STR industry
STR operators: Skip perfection. Use the 80/20 rule to launch faster, save resources, and get results by focusing on high-impact tech and processes.

Jhonatan Gomez
Jan 212 min read


The Direct Booking Trap in 2026
In 2026, a direct booking site isn't enough. Learn how STR operators can drive traffic, boost conversion, and turn websites into real revenue channels.

Jhonatan Gomez
Jan 142 min read


Choose Your Guest Before Your Property
STR success starts with your guest, not your property. Learn how to choose the right audience, build for them, and scale your rental business with clarity.

Jhonatan Gomez
Dec 17, 20253 min read


The Direct Booking Trap: Why Your Tech Isn’t the Problem
Your STR booking engine isn't the problem, lack of traffic and conversion is. Learn how to drive direct bookings with smart acquisition and funnel strategy.

Jhonatan Gomez
Dec 10, 20252 min read


Why STR Operators Need Infrastructure Before Insights
STR insights don’t start with dashboards, they start with data infrastructure. Learn how to build reporting logic that scales across clients, units, and platforms.

Jhonatan Gomez
Nov 26, 20253 min read


If Your STR Occupancy Is at 100%, You’re Probably Doing It Wrong
100% occupancy in STRs often means underpricing. Learn why 85–90% is the sweet spot and how to boost revenue by focusing on RevPAR, not just nights filled.

Jhonatan Gomez
Nov 19, 20252 min read


The Smart Way to Automate Guest Communication in Short-Term Rentals
Automating guest communication is essential for STR scaling. Learn how to build a smart, AI-driven system using your PMS, inbox, and custom workflows.

Jhonatan Gomez
Nov 12, 20252 min read
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